About us

MyFaceGuard started with a problem I faced while working as a marketing manager.

Before publishing photos, my colleagues and I had to contact the people in them, wait for replies and collect approvals. This took time, but I was not willing to risk people's trust or the company's reputation.

I realized that an earlier “yes” or “no” may not reflect someone's choice in a specific situation. Their decision may change when they see the photo and know where it will be used. Asking shows respect and gives people control over how their image is used.

That is how MyFaceGuard was born - a Latvian startup building a platform that helps European organizations manage consent for photo use.

We combine automated consent management, secure identity verification and optional facial recognition technology. Our goal is to make photo approval as simple as signing a document electronically.

We want clear, transparent and documented consent for photo use to become the standard across Europe.