Updates, features, and insights from MyFaceGuard
Facial recognition in MyFaceGuard is optional and only helps you find photos faster — confirming the match and allowing photo use are always your own separate decisions.
See how verified identity helps organisations document photo use approvals, manage employee and event images, and keep a clear consent history.
Facial recognition can cut hours of searching in large event galleries - when the person chooses it and stays in control.
Event photos are personal data processing. Learn how to define the purpose, choose between consent and legitimate interests, inform attendees and handle objections.
MyFaceGuard has partnered with eID Easy to integrate eID, BankID and mobile identity verification into its photo consent management platform.
Companies publish photos of people on social media, career pages, press releases and event galleries. But "we have the photo" is no longer enough. If a person can be identified in a photo, it becomes a personal data issue. That is WHY companies need a clear process: where the photo will be used, for what purpose, for how long, and whether consent can be proven or withdrawn.
I have worked in marketing and communications for more than 15 years. By Eva Luksa. Personal opinion, not legal advice.
MyFaceGuard is a photo consent management platform that helps organizations collect, manage, and document consent before publishing photos of people.